The club for becoming great at AI

Discover AI,
Master AI,
Deliver AI

Join Australia's leading club for AI power users. Weekly Solution Calls, a peer community, and a safe pair of hands to help you roll out AI with confidence.

JOIN THE CLUB SEE WHAT'S INSIDE
Why now

Nobody's got AI working yet. You're about to.

Everyone's playing with AI. Almost nobody has it doing real work — it doesn't know their business, the tools aren't connected, the repetitive jobs are still theirs. We change that: a room of engineers and operators getting you through it, every single week.

The mission

Learn it. Implement it. Go further.

One mission behind everything in the club: every member deploys AI successfully. Three stages — and wherever you are on the path, there's a next step.

STAGE 01

Learn

AI from the basics to advanced. The weekly room and masterclasses take you from first prompt to power user.

STAGE 02

Implement

Guides, playbooks and Solution Calls — take what you've learned and ship it straight into the business.

STAGE 03

Go further

1:1 advisory and deployment consulting for rolling AI out across your whole team.

How it works

A fixed weekly rhythm.

Not a pile of courses you won't finish. A room, a result, and a cadence you can build a business on.

EVERY WEEK

Solution Call

Submit your problem during the week — we pull hot seats and solve them live. Every problem is triaged into a next step.

EVERY MONTH

Masterclasses

One or more deep sessions on high-leverage topics every month. Recorded, kept forever.

FROM THE MEMBERS

Show & Tells

Peers walk through what they've deployed — the real build, the results, and what they'd do differently.

WEEK ONE

The Quick-Start

Claude set up for your business and your first automation shipped in week one.

ALWAYS ON

Playbook Library

Done-for-you starting points, growing every week from real member sessions.

Member community between calls 25% off all live training Early access to the AI Champion Summit

Your first 30 days

In the room from day one. A win by week one.

1
Join the room

Your first Solution Call. Submit your hardest problem for the hot seats.

2
Join a masterclass

One deep session on a high-leverage topic — see what Claude can really do.

3
Learn Claude, ship an automation

The Quick-Start: Claude set up for your business, one repetitive task handed off.

4
Map what's next

A simple framework to spot the next three things to hand off. Your roadmap.

The tracks

Where we go deep.

Four tracks today, all taught live and backed by playbooks. More as the club grows — Copilot is next.

Claude

The core track. Projects, connectors, custom instructions — a Claude that knows your business.

AI automations

Hand off the repetitive weekly work — quoting, admin, follow-ups — for good.

Vibe coding

Build the internal tools and apps your business needs by describing them.

OpenClaw

Agents that keep working while you don't — set up safely, doing real jobs.

The Playbooks

Done-for-you starting points.

Copy, adapt, ship — for the exact jobs you're trying to do. New playbooks added every week, built from real member sessions. The library grows the longer you're in.

Admin & operations Sales & proposals Marketing & content Set-up & connectors Industry packs Agents & custom apps
The filter

No noise. Just signal.

You don't need to lose your evenings on X deciphering the hype. We watch all of it and curate what's actually relevant to your business — what to use, what to skip, and what's worth getting ahead of.

EVERY MONTH The monthly news drop — the AI developments that matter, what changed and what to do about it.
The experts

Learn from people who've shipped it.

Every trainer here is an engineer who builds this for a living — not an enthusiast who learned it last week. Plus guest experts brought in for their specialty.

RESIDENT EXPERTS
Michael Ridland
Michael Ridland
Founder, Team 400

Ran five sold-out AI trainings across Australia and taught 240+ business owners to put Claude to work. Builds AI systems for real businesses, not demos.

SETS THE CURRICULUM · RUNS THE FLAGSHIP MASTERCLASSES
Headshot
Expert name
The go-to for [specialty]

Proof line with a real number or named result — e.g. "Automated quoting for 30+ construction firms."

RUNS THE [TRACK] SOLUTION CALLS
Headshot
Expert name
The go-to for [specialty]

Proof line with a real number or named result.

RUNS THE [TRACK] SOLUTION CALLS
GUEST EXPERTS
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Guest name
One masterclass on their specialty — proof line here.
Headshot
Guest name
One masterclass on their specialty — proof line here.
Headshot
Guest name
One masterclass on their specialty — proof line here.
The economics

The cheapest employee you'll ever hire.

5 hrs/wk saved × $100/hr = $2,000+/mo back

Replace a hire. A junior admin or marketing hire costs $50,000+ a year, plus super, plus the months to get them productive. Claude, set up properly, does a chunk of that work today. Membership is $3,588 a year.

Hours back every week. If Claude saves you five hours a week and your time is worth $100/hour, that's $2,000+ a month in recovered capacity — for a $299 cost.

Speed. Ship the thing in a fortnight instead of a quarter. The first automation you build in the Quick-Start can pay for the year.

RUN YOUR NUMBERS
Hours saved per week5 hrs
Your hourly value$100/hr
$2,165/mo back
MEMBERSHIP COSTS $299 · THAT'S 7× THE COST
Membership

Two ways in.

Champions Club

Learn AI properly. For the owner becoming the AI operator in their own business.

$299/mo
1 SEAT · MONTHLY · CANCEL ANYTIME · +$350 SIGN-UP
› Weekly Solution Call — submit your problem, hot seats solved live › Masterclasses — one or more deep sessions on high-leverage topics, every month › Member community — peer support, wins and answers between calls › Peer Show & Tells — see exactly how other members deployed it › The Quick-Start — your first working automation in week one › The Playbook Library — done-for-you starting points, growing every week › 25% off all live training
JOIN CHAMPIONS CLUB
MOST POPULAR
Champions Club Plus

Apply AI across your whole business. For champions rolling AI out across a team, not just themselves.

$1,000/mo
1 SEAT · 12-MONTH COMMITMENT · +$350 SIGN-UP
Everything in Champions Club, plus: › A dedicated personal advisor — someone who knows your business and your build › Fortnightly 1:1 catch-ups — done-with-you, on your actual rollout › Priority input into the playbooks for your industry
JOIN CHAMPIONS CLUB PLUS
FOR BUSINESS OWNERS
› You want AI doing the repetitive work in your business › You'll do the work — you want the room, the rhythm and the playbooks › You want to work on the business, not in it
FOR CHAMPIONS & POWER USERS
› You've been tasked with rolling AI out across the business › You want an advisor who knows your build, fortnightly, 1:1 › You need playbooks shaped to your industry — that's Plus

Questions

Will my problem actually get answered?

Yes. Every submitted problem gets triaged into a next step: a hot seat on the call, a playbook, a template, an advisor response, or a future masterclass.

Is there 1:1 support?

Personal 1:1 is in Champions Club Plus. Champions Club gives you live group problem-solving every week and the member community.

Can I cancel?

Champions Club is monthly — cancel anytime. Plus is a 12-month commitment, because a real rollout takes a year.

I'm a total beginner — is this for me?

Yes. The Quick-Start is built for you: Claude set up for your business and your first automation shipped in week one.

What's the $350 sign-up fee for?

Onboarding — getting your Quick-Start scheduled, your setup done properly, and you into the room. One-time, both plans.

A room and a result.

Get in the room, ship your first automation this week.

JOIN THE CLUB